Stretch marks

Reporter: Madeleine Kennard

Tummy's, hips, thighs, they're the marks that don't discriminate.

"I absolutely hate them. My running joke with my friends when they say i am fat, I say, 'well you don't have stretch marks. Your stomach does not look like Freddie Crugars face,'" says Nicole.

Anyone can get them, ex cover girl, the regular mum, even men. In fact 80% of the population has stretch marks.

Greg says, "I have got them on my lower back and my wife is quick to point that out for me."

Claire King, an ex-model, says, "when you see the younger girls flaunting around without them you are sort of oh if i didn't have them you know i would be more confident."

World's away from gracing the covers of magazines, Claire developed stretch marks after giving birth to her first child.

"I have had three children and with the first one I put on about twenty five kilos and started to gain the weight towards the hips and in my boob area," recalls Claire.

Reporter, Madeleine Kennard, asks "When you're in a swimming costume is it something that makes you nervous? Do you think about it?"

"Yes definitely and I wear a bikini but I always wear board shorts to try and sit over the hips especially because everything is hipster because of the fashion. But I try to cover that area or stand there like this," replies Claire.

And after years of hitting the gym her husband, Greg, got stretch marks from constantly gaining and losing muscle mass

"I have got them on my lower back and my wife is quick to point that out for me," says Greg.

For three weeks, Claire willl be test the Innoxa spray and the Trilstin cream while Greg will try the Palmers cream on his back and Nude oil on his leg.

"If they worked I would definitely wear the bikini with confidence," says Claire.

Plastic surgeon, Michael Miroushnik, says "the creams were the first thing that was available and they can work over time but this is one step up above that which stimulates the body and makes it stronger to produce more collagen and improve stretch marks."

For those with more severe stretch marks a stronger more expensive solution is laser. Michael Miroushnik recommends the Palomar Laser, which works by penetrating the collagen beneath the skins surface, initiating a natural healing process.

"The treatment is quite pain free, it is easy to tolerate by most people there is no down time so you can come in and out," says Michael.

Nicole Willoughby, a mother of two, says, "I have just learnt to live with them."

Since the birth of her children, for Nicole getting into a bikini is nothing but a distant memory. She's going to undergo the laser treatment as a last resort.

"With this new laser treatment I am a little bit skeptical because I have kind of tried everything but when it comes to something that may help with my stretch marks you want to try it," says Nicole.

The laser can cost up to one thousand dollars per treatment, compared to creams which are under 100 dollars. So with a big difference in price, which technique has the best result?

"Do you think the Trilaston has worked?" reporter Madeleine Kennard asks.

"Yeah I do believe the Trilastin has worked same with the Innoxa. I feel with a few more weeks use it will have more effect with the Trilaston. I believe it brings it more to the surface so they look worse before they get better," says Claire.

Claire rated the Trilastin cream three and a half out of five for effectiveness and the Innoxa spray a two out of five.

"With the Nude oil I would probably give it around a two out of five for its ease of use and effectiveness," says Greg.

Greg rated the Palmers creams a three out of five.

"So far I have had two treatments and I am noticing results now pretty much after the second one, the first one i couldn't really tell," says Nicole.

And after two months and two laser treatments, for Nicole that dream of getting into her bikini has finally come true.

"I can finally get into a swimming costume after six years and I never thought I would ever wear one again so it is fantastic!" says Nicole.