70% Off Food

Reporter: Georgia Main

When it comes to the real deal this is hard to top --.an online supermarket site called The Grocery Run, selling two products every second -- thousands of families plan their grocery shop around the sale and why not, savings up to 75% on everything.

The Grocery Run is offered twice a month and while fresh produce isn't yet available, Kalman Polak buys from the same wholesalers as the supermarkets but without the overhead costs. "Ten thousand customers last month enjoyed up to 75% off their groceries shopping with us", Kalman said.

So we put Kalman's claim to the test, pricing the same basket of goods from Coles, Woolworths and the Grocery Run.

A total of $130 at Coles and $120 at Woolworths, but with the grocery run just $77 -- a maximum saving of 60% or $54.

The biggest savings were on: 48 hour rapid detox, almost half the price of the supermarkets -- a $20 saving; Nescafe coffee -- $5.82 with Grocery Run, more than $7 at Coles; and the Cadbury chocolate box nearly four times the price at the supermarkets.

After seeing our recent report, Janelle Toth logged on and saved a fortune. "Even with the cost of delivery, I think I saved about between 40 and 50%", Janelle said.

While online grocery stores still play second fiddle to the supermarket giants, Kalman believes he will up the battle for our grocery dollar and force the supermarkets to compete.

Already Coles home brand milk is down to $1 a litre, to which Woolies responded. Butter and cream, even olive oil, is reduced -- Woolworths slashing their prices by more than 50%; and now Coles has wiped up to 30% off dozens of toilet paper brands.

Coles spokesperson John Church denies the supermarket is concerned about new players in the market. "The vast majority of people like to get into a store, look, touch, feel -- so for supermarket shopping we're pretty comfortable we'll be around for a long time", John said.

"The major players cannot sustain these headline low prices every day of the week, all year", said retail expert Steve Ogden Barnes.

For every dollar we spend on groceries, 75 cents goes into a Coles or Woolies till. But according to Steve that could be changing and we should be wary of being sucked in to sales. "Consumers would need to use that wisely and perhaps avoid the impulse motivation there to buy a load of stuff they don't really need, just because its cheap", he added.

As for Kalman, if demand continues, the Grocery Run will open full-time.

Visit the website at: www.catchoftheday.com.au