HAIR DYE DANGERS

Reporter: Helen Wellings

The price of beauty can be horrific...

Many live under the assumption hair dyes bought off the shelf are safe. As a gallery of horrors attests - hair dyes can be dangerous...even deadly, so causing

SEVERE REACTIONS...scars...disfigurement... burning.. .just some of the after effects of DIY Hair Dye...

Donna Cooher could only watch in horror as teenage daughter Brittany was rushed to hospital for emergency treatment. Her supermarket hair dye left her in anaphylactic shock this after trying to colour her blonde hair dark brown...

"I had blisters all on the back of my neck and all on my ears and swollen eyes on the forehead. My cheek bones here were swollen - my neck was that swollen I could hardly breathe." Said Donna

Britany was told by her doctors dye her hair again and she will die.

"2 weeks on it was still really sore, weeping and when I felt it was blood and puss.." Said Britany

Many of the chemicals found in supermarket Hair Dyes have been banned overseas but are sold here...

Of special concern the 50 hazardous hair dye ingredients which have been banned in 27 countries overseas, yet still allowed to be used in hair dyes here.

Homeopath Bill Statham, is the author of Chemical Maze, a Guide to Food Additives and Cosmetic Ingredients. He says hair dyes are risky chemical of cocktails.

"A majority of products on the shelves will have Paraphenalene Diamine and resourcanol- the side effects can be skin burns, people losing their hair. Sever skin rashes..." Said Bill

He's now developed a phone app which gives you the cosmetic ingredients side effects of any hair care products on supermarket shelves...

"People should know about it - these are things that can put people in hospital and have done." Said Bill

Former Hairdresser, Susan Lockie and author of The Toxic Hair Dye Industry, was shocked into action after analysing the instructions on common hair dyes...

"Don't get it into your eyes because it can cause blindness. Day I saw that day I realised something should be done." Said Susan

But women will never stop taking the risk.. the fact is we spend $140 million a year on hair colouring, either at home or in a salon.

And then it boils down to a question of cost and the final result.. not of personal safety.

While Janine toils with this $10 colour treatment at home in her tiny bathroom...

Amber Plekah enjoys the attentions of salon staff and hospitality...

ONE HOUR IN...AND AMBER iS SEEING RED...AND PINK

Janine's already done the bulk of her dyeing...but it hasn't been an enjoyable experience...

"Just to get a nice smooth line around your face makes it a little bit difficult. And to make sure you don't miss any of the strands out the back...so you don't have this skunk look about you..." Said Janine

"The main challenge was that I went down into the roots, and actually got every strand of my hair - I think it's very easy to miss unless you have second mirror or someone at home to help you." Said Janine

We invited iconic hair dresser, Pierre Haddad to judge our results...the risk it seems…isn't worth it…

"Let's start with you - Home Colour... It says on the box dark golden brown and its definitely not dark golden brown. It's actually a bit more darker, and it definitely has more red than what it's supposed to. The salon - the salon colour - A lot more closer to the desired colour, we tried to achieve. Definitely a clear difference - its a kinder surprise - when you put a colour on your head you don't know what you're getting. Even if I put the same colour on one model or model number two - do not judge on the hair colour on the box cause you will not get it." Said Pierre