Seven's Olympic Games peaks at 1.55 million.

Seven's Olympics outpaces

combined audiences of Nine and Ten.

Seven more than doubles Nine's audience share in primetime.

12 February 2006

Seven's coverage of the XX Olympic Winter Games is off to a flying start dominating primetime on Saturday.

Seven's re-broadcast of the Opening Ceremony of the Olympic Winter Games scored an impressive network peak audience of 1.55 million at 9:24pm - and an average audience of 1.249 million across the coverage.

Seven overwhelmed Nine and Ten - delivering a 57% commercial audience share and dominated in all key audience demographics. Seven's coverage outpaced the combined audiences of Nine and Ten.

8:30pm-11:30pm Seven Nine Ten

All People 57% 16% 27%

16-39s 43% 23% 34%

18-49s 46% 21% 33%

25-54s 47% 20% 33%

8:30-11:30pm Average Commercial Audience Share

Sydney 369,039 59%

Melbourne 436,951 60%

Brisbane 179,026 52%

Adelaide 136,981 59%

Perth 126,669 52%

Network 1,248,666 57%

In total audience reach, 4 million Australians in the five major metropolitan markets watched all or part of Seven's primetime coverage on Saturday.

Equally dominating performances were delivered by Seven's live coverage of the Opening Ceremony of the XX Olympic Winter Games.

More than half a million Australians watched Seven's early morning coverage - with an average audience of 206,000 viewers and a peak audience of 523,000. This represents 56% of the viewing audience, and in total 1.14 million Australians watched all or part of the live coverage of the Opening Ceremony.

Seven's preview of the XX Olympic Winter Games on Saturday afternoon delivered a peak audience of 407,200 and an average audience of 341,000 - scoring a timeslot winning 40% audience share.

Seven led across primetime more than doubling Nine's share --- with Seven News also leading Nine News.

6:00pm-midnight : Primetime Audience Shares for Saturday

ABC: 20.3%

Seven: 38.8%

Nine: 15.8%

Ten: 19.6%

SBS: 5.4

Audience Rankings for Saturday - (millions)

1. Seven News Seven 1.25

2. XX Olympic Winter Games Seven 1.24

3. Heartbeat Seven 1.07

4. World Around Us Seven 1.05

5. National Nine News Nine 0.98

6. ABC News ABC 0.93

7. The Bill ABC 0.91

8. My Family ABC 0.89

9. Ten News Ten 0.84

10. Parkinson ABC 0.77