Yahoo!7 Redefines Australian Media Landscape

31 Jan 2006, 08:33:27 AM

Sydney, 30th January, 2006 – The new entity formed by Seven Network (ASX:Sev) and Yahoo! Inc (Nasdaq:YHOO) has today been named Yahoo!7. A new name and corporate identity have been unveiled and the six person board has been appointed with John Marcom, senior vice president, international operations at Yahoo! Inc, announced as chairman.

John Marcom joined Yahoo! in 2003 and is responsible for overseeing the company's business operations outside the United States. He is based at Yahoo!'s headquarters in Sunnyvale, California. Joining Marcom on the Yahoo!7 board, which is comprised of three representatives from each side of the new alliance, will be the chairman of Seven's Pacific Magazines division, Ryan Stokes, Seven's commercial director, Bruce McWilliam and Rohan Lund, head of the digital media group at Seven. The two additional Yahoo! representatives will be Ira Kurgan, chief business officer for the Yahoo! Media Group based in Hollywood and Pam Thompson, Yahoo!'s regional vice-president of emerging markets.

The new Yahoo!7 feature-rich homepage has gone live today (www.yahoo7.com.au) and offers users access to a vast array of content offered by these two leading media companies. Highlights include new sites for flagship shows such as Sunrise, Lost and Desperate Housewives--examples of the kind of new offerings the combination makes possible.

Further opportunities to realise the potential for integration brought about by this alliance will be revealed in the coming weeks and months. Yahoo!7 will seamlessly integrate Yahoo!'s products and technology with Seven-owned content to create a media and entertainment experience rich in video and locally relevant content. Yahoo!7 will be able to add, enhance and create experiences around Seven's content enriching viewer's experiences through personalisation, communities and user-generated content.

Yahoo!7 will also set the stage for a raft of new offerings for advertisers, providing a truly seamless package where print, broadcast and online can all work together and complement each other. The Australian marketing and advertising industry will be able to leverage a truly integrated media campaign to back their brands, products and services. Looking further to the future, Yahoo!7 intends to offer access to its services as new distribution routes and devices emerge.

Ryan Stokes, chairman of Seven's Pacific Magazines division, said: “We are extremely excited to launch Yahoo!7 and integrate the finest entertainment, information and communications experience for Australian internet users. Today is the start of the journey as we continue to roll out new online initiatives that combine the strengths of Seven and Yahoo!. Through Yahoo!7 we have a leading platform to engage the online audiences with the best global products and locally relevant media content for their connected lives.”

New chairman of Yahoo!7, John Marcom, explained: “I'm extremely proud to have been appointed chairman of an organisation that's already demonstrating it's heading for a bright future. Yahoo! touches the lives of nearly five million Australians every month with a broad range of unique products and popular services. By combining this reach and these features with the original content and blockbuster programming of the Seven Network, we can offer our users unique and compelling, entertaining and informative content.”

Yahoo!7

Yahoo!7 is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers. Formed as a 50-50 partnership between the Seven Network Limited (ASX: SEV) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia's leading media companies. The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven's rich media and entertainment content and marketing capabilities.