Seven's Olympic Games kicks to a new level.

26 Aug 2004, 02:01:27 PM

Nine left floundering as Seven nearly doubles
its primetime audience. Ten decimated.

2.8 million for live primetime coverage.

1.5 million for live afternoon coverage.

1.2 million for The Dream.

2 million for Seven News.

Seven's Olympic Games continues to completely dominate television with a peak audience of 2.8 million for Wednesday's primetime coverage and an extraordinary peak audience of 1.5 million for live coverage during the afternoon.

More than 5.5 million Australians in the five major markets watched all or part of Seven's primetime coverage on Wednesday – with primetime delivering an average audience of 1.77 million.

Seven News – with a peak audience of 2.0 million and an average audience of 1.72 million – ranked only behind Seven's Olympic Games as Wednesday's most-watched programme while The Dream with Roy and H.G peaked at 1.22 million and ranked in the top ten programmes. Sunrise – with an average audience of more than million Australians and a peak of 790,000 walloped Today (average: 191,700).

Seven nearly doubled Nine's audience and more than doubled Ten's audience in primetime as the Olympic Games continued to accelerate. Across the day, Seven recorded a 52 per cent audience share (6:00am-midnight) – delivering more Australians than Nine or Ten combined.