Seven is the best in coverage of the Olympic Games.

05 Jan 2005, 05:00:31 PM

Seven recognised by the International Olympic Committee

as the leader in global television coverage of the Games.

15 December 2004 – The International Olympic Committee today recognised the Seven Network as the leading television network for coverage of the Olympic Games, with the presentation of the prestigious International Olympic Committee Golden Rings award for best Olympic Sports Programme to Seven for the network's coverage of the Games of the XXVIII Olympiad in Athens.

Seven received its award in Lausanne, Switzerland overnight, outpacing NBC, BBC, Canada's CBC, France's Canal+, Eurosport, NHK Japan, ZDF Germany and many other international television networks which covered the Olympic Games in Athens.

It was a quinella for Seven in these awards, with the network also recognised for its staging of the international television coverage of all aquatic events at the Games of the XXVIII Olympiad in Athens.

More than 100 specialists from Seven – using Seven's broadcast technologies - played a critical role in the global television coverage with Seven contracted by an Olympic broadcasting organisation to provide technology, crew and to produce television coverage of all swimming, diving, water polo and synchronised swimming events in Athens. Seven also produced the global television coverage of all swimming events in Sydney.

Seven's awards were accepted in Lausanne on behalf of the company by Mr Ryan Stokes.

Mr Stokes said: “Seven has an extraordinary link with the Olympic Games and remain committed to producing the best coverage possible for the Australian audience. Hundreds of our people based in Athens and Melbourne dedicated themselves to our Athens Olympics coverage. This award recognises the outstanding work they contributed, in bringing all the action and excitement of the Olympics back to Australia. I wish to acknowledge Saul Shtein, Andy Kay and Col Southey, and the entire production and commentary team."

“In 2006, our coverage of the Olympic Winter Games in Turin will celebrate a 50 year partnership with the Olympic movement and on behalf of all of us at the Seven Network in Australia we wish to thank the IOC for its recognition of excellence in Olympic broadcasting."

“The Olympic Games and Seven joined together for the Melbourne Olympic Games in 1956. At that time, we covered the event live with three cameras. It was the first-ever live broadcast of an Olympic Games on television in the world."

“From those humble beginnings, Seven and the Olympic movement have grown together. Our greatest moment was the Olympic Games in Sydney in 2000 – but no one can deny that the Games of the XXVIII Olympiad encompassed many of the finest moments in human spirit and endeavour and television's ability to capture those indelible moments in Olympic history.”

Seven has brought Australians eleven of the past thirteen Olympic Games and following our coverage of the Games of the XXVIII Olympiad in Athens, Seven will be there for the Games of the XXIX Olympiad in Beijing in 2008.

Seven also brought Australians their first television coverage of the magic of an Olympic Winter Games – from Lake Placid in 1980, and have covered four of the past seven Games, and will be in Turin for the next chapter in the history of the Olympic Winter Games. The Olympic Games were Seven's first sports broadcast – in Melbourne in 1956. Indeed, the Olympic Games were the network's first television production.

In Athens, Seven was live up to 23 hours a day across the 17 days of the XXVIII OIympiad – including special editions of Sunrise and Roy and HG. Seven produced more than 611 hours of coverage. 400 people were involved in the Australian television coverage with major production and transmission centres in Athens and Melbourne creating Seven's Olympic Games coverage, Sunrise, Seven News and The Dream with Roy and H.G.

Seven's coverage accessed 70 separate vision feeds into the network's coordination centre – with 10 dedicated optical fibre vision and audio feeds then forming the foundation for its coverage. It used 3,000 hours of satellite and digital video network time, and accessed 100 videotape machines and 500 television monitors in addition to the global television coverage technology.

Commenting, Seven's Head of Sport, Mr Saul Shtein, and Executive Producer, Olympic Games, Andy Kay, said: “The Olympic Games are the biggest event on television and Seven sought to capture every moment in the biggest production and technology undertaking since the network's coverage of The Games of the XXVII Olympiad in Sydney. A production team of more than 300 in Athens and our Olympic digital broadcast centre in Melbourne created more than 600 hours of coverage of the Games of the XXVIII Olympiad across two channels."

“Particularly pleasing for us is the recognition of Seven's leadership in sports television production – with the IOC acknowledging our crew of 100 Seven Network people also working exclusively for AOB, the Athens Olympic Broadcast Organisation and responsible for the international television coverage of the Olympic Games. This crew and Seven's specialty camera technologies provided the world, not just Seven, with undoubtedly the best coverage we have ever seen in sports of events from the Olympic Swimming Pool.”